What is Google Guaranteed?
Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply to the program, which offers extra reassurance to customers.
Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors.
The program helps showcase home service providers who have been pre-screened. With an easily visible green badge showing a checkmark, these ads may draw customers’ notice more than others will.
And it’s not just because of the eye-catching badge—it’s the knowledge they’re able to choose a business already certified by Google.
What should you know before applying? Let’s have a look at what Google Guaranteed is, who it benefits, and why you might want to consider it for your business.
What Is Google Guaranteed?
Google Guaranteed is a certification program created to increase customer confidence in local businesses. Customers who are vetting companies online can look for the Google Guaranteed Badge, which offers protection if something goes wrong..
Many businesses are already using Google’s Local Services Ads to generate leads for their companies through paid search efforts. The Google Guarantee offers help for businesses who want to draw more organic traffic instead.
Services booked through Local Services Ads are automatically insured up to a lifetime cap, which varies by location. Any customer booking this way has the comfort of knowing they can claim the amount of the invoice should they be dissatisfied with the service.